Essentials of Modern Marketing, Indonesia Edition

★★★★☆ 4.0 150 reviews

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Management number 233468306 Release Date 2026/06/27 List Price US$10.26 Model Number 233468306
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"This book is an important resource for students, practitioners, and future leaders. It translates Kotler’s strategic principles into practical lessons through Indonesian case stories, showing how marketing can be a force for positive change.”HARJANTO PRABOWO Chairman of The Council of Professors, BINUS University Read more

ASIN B0GP6FX1X8
ISBN13 979-8248203703
Language English
Publisher Independently published
Dimensions 6.69 x 1.24 x 9.61 inches
Item Weight 2.37 pounds
Print length 548 pages
Publication date February 13, 2026

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